Founder and Management Team

Who is behind the company? Introduce yourself and your management team briefly in the business plan. Answer the following questions:

  • What is the name of your future company?
  • What is/are the name(s) of the future founder(s)?
  • What qualifications and skills does the founding team have?
  • Why do I want to start my own business?

Founding motive

An exciting discovery at university, the desire to work independently, a poor outlook on the job market: The motives for founding a company vary greatly depending on personality, sector and labour market situation. Your very personal reason for founding the company therefore has a decisive influence on your chances of success!

Before planning a business start-up, you clarify for yourself what you want to achieve and why you want to set up your own business. . From the desire to simply live well off one's own company to market leadership—goals can be very different. Set your targets flexibly:

  • What is the optimum,
  • what is the realistic target,
  • where is the pain threshold, and
  • what is the worst case?

Create a schedule with sub-targets. Only then can you weigh up the pros and cons and decide whether self-employment is the best way to achieve these targets. The following aspects should help you to realistically assess supposed advantages of self-employment.

Being your own boss

As a self-employed person, you are not bound by instructions and are not subject to any oversight and control, at least if no investors are involved in the company. You can implement ideas without having to convince a boss beforehand. But this has not only advantages: As the freedom to make decisions and actions increases, so does responsibility and pressure to succeed. As an entrepreneur, you are solely responsible even in the event of failure. Not everyone is up to this pressure to succeed. You also have an increased obligation and responsibility towards your employees as an entrepreneur. In addition, your freedoms are not unlimited even without a boss: The demands and needs of customers, suppliers, and other authorities as well as the general market rules noticeably restrict your freedom of decision. Especially at the beginning, you do not hold all the cards: In most cases, you will be heavily dependent on individual customers at this stage. Measures taken by competitors over which you have no influence also have an impact on your economic success.

Allocating time freely

The idea of being able to allocate time freely is often deceptive. As an entrepreneur, you are free from internal organisational rules to which you would have to subordinate yourself as an employee. But you will not have much time, especially during the start-up phase. On the contrary: The establishment and consolidation of your company usually requires an enormous amount of time. For example, a founder often swaps a 35 to 40 hour employee week for a 50 to 80 hour week. Many founders see themselves forced to do completely without holidays in the first years. Be aware that this can also have a significant impact on your personal life.

Earning more money

Increasing income is a legitimate goal for start-ups. If you are successful, you can of course credit yourself with the economic return. However, maximum financial profit should not be the only priority when setting up a business. Bear in mind: Not every start-up project develops into a gold mine straight away. Particularly in the initial phase, the security of a regular fixed income is not guaranteed. The step from employee status to self-employment is often associated with temporary or prolonged indebtedness. Another disadvantage: As a company founder, you must take care of your own social security (health insurance, pension provision). Any loss of working hours, e.g. due to illness, is associated with financial losses. Be aware that this may threaten your business. The effects of failure can have effects lasting decades, including the prospect of ending up reliant on social welfare.

Tip: Many ideas about the advantages of self-employment are wrong. Especially during the initial phase, you can expect a high workload and a strict market orientation. Those who plan for this will be able to cope better with the challenges—especially in the start-up phase.

Sample text: Founder and management team
We, Britta Müller and Martin Mayer, are the founders of the name Unternehmung GmbH. What distinguishes us as entrepreneurs is our desire for independence and self-realisation. Instead of using our commitment to make the ideas and concepts of others succeed, we want to realise our own visions and goals.